Men and Women: a continuous fight peaced by MailOnSunday!

Stupid TV commercials: are they really so stupid?

Sometimes I grow disgusted and even repulsed by a certain TV commercial, which seems so stupid and abnormal, that I start thinking why on earth it was produced. My imagination takes me as far as to think that advertising agencies do not do their job and pocket clients’ money. The ad agency might also be very young and inexperienced to produce fully fledged commercials, etc… But after my sit-before-the-TV-and-criticize-everything-I-see mood is over, I suddenly realize that the commercial I have seen is not stupid in its core. Sometimes, such commercials are thought up to be perceived as stupid to attract our attention. After all, commercials have various objectives. Besides their direct and main goal, commercials are also a tool to attract attention. Remember AIDA (attract, interest, desire, action)? So, stupid commercials may work for the A-purpose. IDA come later and through other means.