Today while doing shopping I came across an interesting find in the supermarket. Coca’s fridge at the cashier’s is the perfect place for the last minute buy.
That’s an already trivial trick to attract a person waiting in the line and make them grab a coke and put it in the trolley. But look attentively at this pic:
The fridge is low enough to be reached by…children. They can easily take a bottle and show to the parents they are thirsty. Not bad as an approach to expand the target public! Respect to Coca Cola again.
Tags: case, coca, direct marketing, marketing, promotion, sales, technique
